🔵 🔴 🟡 Course description

Digital media have not only brought about fundamental changes in our daily lives but also shape our morals and practices, as well as the processes of production, circulation and consumption of cultural goods. It is obvious that the world of entertainment has undergone major changes since the entry and establishment of digital media. Music, cinema, television and animation have changed radically in recent years. New forms of entertainment are making their appearance with the establishment of mobile devices.

The course presents the way digital media has changed entertainment and how digital culture has 
become a part of our everyday lives.

Upon successful completion of the course, students will:

• understand the operating frameworks, rules and practices of the main cultural industries
• be familiar with the management of modern terms such as engagement, affordance, immersion, interaction, etc. and how they shape the entertainment space from a cultural, communication and narrative perspective. 

🔵 🔴 🟡 Theory (3 hours)

The content of the course analysed in 13 lectures / weeks during semester

Unit 1 - The Creative Industries

• Historical Context
• The Music Industry
• Cinema
• Emerging Creative Industries

Unit 2 - Audience Development

• Introduction to Audience Development and Scientific Framework
• Applied Communication and Case Studies
• Newscasting and Entertainment

Unit 3 - Communication in artistic communities

• The concepts of influence and interaction
• The role of NDCs

Review language: Greek

🔵 🔴 🟡 Evaluation method:

• By written exam – percentage of grade (100%) or
• By term project assignment – percentage of grade (100%) 
  (student's choice - project assignment is encouraged) 

• Face-to-face
• Use of eClass, slides, videos and the web

🔵 🔴 🟡 Course Textbooks [Eudoxus]

1. Κοκκώνης Μ., Πασχαλίδης Γ. Μπαντιμαρούδης Φ. (2010) “Ψηφιακά μέσα: O πολιτισμός του ήχου και του θεάματος”, Εκδόσεις Κριτική.
2. Kouri M. (2017) “A framework for audience development in non-profit performing arts organisations”, Disigma Publications.
3. Kadushin C. (2019) “Κοινωνικά δίκτυα”, Εκδόσεις Κριτική. 

EXTRA BIBLIOGRAPHY

1. Sullivan J. L. (2019) “Media audiences: Effects, users, institutions, power”, SAGE publications.
2. Hadley S., Johanson K. (2023) “Audience Data and Research: Perspectives from Cultural Policy, Arts Management and Practice”, Routledge Editions.