🔵 🔴 🟡 Course description

In the era of technological and creative convergence, new media have developed a close relationship with the arts and culture. The aim of the course is to understand the field of contemporary cultural communication and the related communication management.

Upon successful completion of the course, the student: 

• has understood the broader context of media and culture co-existence
• plans, implements and evaluates communication campaigns on behalf of cultural institutions
• has a satisfactory level of “media literacy” within the cultural space

🔵 🔴 🟡 Theory (3 hours)

The course content is broken down into 13 teaching units. 
Below are indicative titles of thematic areas. 

Unit 1 - Contemporary cultural representation 
▪ The concept of cultural representation 
▪ Organizations, artists and other cultural bodies 
▪ Forms of communication in exhibition spaces 

Section 2 - Introductory elements of mass communication theory 
▪ Introduction to mass communication and culture of the 21st century 
▪ Roles and convergences in communication, culture and education 
▪ Online communities in the cultural space 

Module 3 - Communication management and Marketing in the field of culture 
▪ The concept of modern integrated communication strategy 
▪ Principles of narrative marketing 
▪ Marketing Plan 
▪ Event management 
▪ Event marketing 
▪ Analysis of communication actions on the Internet 
▪ Presentations of work

Review language: Greek

🔵 🔴 🟡 Evaluation method:

• By written exam – percentage grade (100%)

            or

• With assignment submission – grade percentage (100%) 
  
  (student's choice - work is encouraged) 

• Face-to-face
• Support of the Learning process through the electronic platform e-class
• Use of digital presentations and computers during the lecture.
• Communication with students via e-mail and via electronic chat room in e-class.

🔵 🔴 🟡 Basic Textbooks 

1. Papadaki E., Mylona I. (2025), “Digital communication in culture”, Kritiki Publications.
2. Papageorgiou D., Boubaris N., Myrivili E. (2006), “Cultural Representation”, Kritiki Publications.
3. McQuail N. (2021), “Media and Mass Communication Theory” (7th edition), Kastaniotis Publications. 
    

Additional Teaching Material 

1. Silverblatt A., Andriopoulou E. (2017) “Education in the Media”, Pyxida Publications.
2. Koskinas K., Arsenis S. (2018) “Potential communities on the internet”, Kleidaritmos Publications.
3. Petrakis K. A. (2011) “Culture, Communication, Globalization”, Economia Publications.